![]() ![]() Mattel ultimately acquired Fisher-Price on August 20, 1993. 1957 saw the release of the Fisher-Price Corn Popper, and the Xylophone. Mattel started advertising on TV when it became the first sponsor of the Mickey Mouse Club TV series. Carter and Abe Bookman the toy is now owned by Mattel. In 1950, the Magic 8-Ball was invented by Albert C. The company was incorporated in 1948 in Hawthorne, California. ![]() In 1947, the company had its first hit toy, a ukulele called "Uke-A-Doodle". Matson sold his share and stake to the Handlers due to poor health the following year, when Handler's wife, Ruth took over. The company began selling picture frames, and later, dollhouse furniture out of offcuts from those frames. Harold "Matt" Matson, Ruth Handler, and Elliot Handler founded Mattel as Mattel Creations in January 1945 in a garage in Los Angeles. The name of the company is a portmanteau of the names of two of the company's founders: the surname of Harold Matson and the first name of Elliot Handler. Two of its historic and most valuable brands, Barbie and Hot Wheels, were respectively named the top global toy property and the top-selling global toy of the year for 20 by The NPD Group, a global information research company. It is the world's second largest toy maker in terms of revenue, after The Lego Group. The company operates through three business segments: North America, International, and American Girl. The company has presence in 35 countries and territories and sells products in more than 150 countries. ( / m ə ˈ t ɛ l/ mə- TEL) is an American multinational toy manufacturing company founded in January 1945 and headquartered in El Segundo, California. ![]()
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